Facebook launched a new resource hub for marketers that looks at the key factors driving online business growth, how innovative disruptive brands are tapping into these trends, and of course, how Facebook’s various advertising and promotion options can help to fuel such growth. (so be prepared for selfless FB promotions. Nonetheless, there is still some good info for all marketers)
The new hub called ‘Build to Break‘, includes a range of in-depth guides and explainers, including:
- Facebook’s 72-page ‘State of Disruption’ reportThe guide is separated into six key elements. Each element includes a break down of essential considerations and insights, along with examples of brands that are leading the charge on each front.
- The consumer landscape
- Mission-driven marketing
- Building a brand community
- Machine learning
- Creative strategy
- A 50-page ‘Build to Break’ playbook, which outlines key considerations for modern marketers to consider, takes a more in-depth look at modern advertising and marketing approaches, and includes links to case studies of brands who are seeing success.
- Additional case studies and resources to help inform your future digital marketing strategy.
Head over to the new ‘Build to Break’ hub and check out the various pointers and case studies. You may discover new ideas and inspiration to improve your strategy.