5 Email-Marketing Strategies to Conquer Consumer Inaction

There's a significant opportunity for businesses to connect with audiences by tracking more passive or inactive behavior. Here are five examples of common consumer inaction that you can develop email-marketing strategies around to generate positive results.
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While most marketers focus on active consumer behaviors like web-page visits, and opt-in form submissions, there’s a significant opportunity for businesses to connect with audiences by tracking more passive or inactive behavior. Here are five examples of common consumer inaction that you can develop email-marketing strategies around to generate positive results.

1. No purchase made
2. No email opens
3. No email clicks
4. No repeat purchases
5. No response to follow-up sales calls

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