The Rise of the Hyper-Relevant CMO
Marketing is undergoing a profound and lasting shift. Ninety percent of today’s CEOs and CMOs believe that the function will change fundamentally over the next three years.
Yesterday’s marketing blueprints are no longer relevant. What worked before will not work again. More than 75 percent of CMOs now admit that past formulas are no match against the new breed of disruptors that seems able to win, time and time again.
This small cohort of successful CMOs is re-wiring their organizations to move with their customers and deliver hyper-relevant experiences. They push forward a living business mindset to adapt at speed and scale for sustained growth.
If this seems overwhelming…Don’t fear! This is a great time to be a marketeer! The size of the opportunity is immense for those who get it right.
Research from Accenture reveals how CMOs can architect their organizations into future powerhouses for sustained relevance and growth. Download the full report after the summary slides from Accenture’s latest CMO research.
Discover how CMOs are helping their organizations become and stay relevant.Read the Full Report