At some point in the life-cycle of your company, it will make sense to add marketing leadership to your senior team. I’m not talking about junior or mid-level team members, freelancers or agencies. You need someone who has been in the trenches, rolled up their sleeves, and has both the strategic mindset and technical marketing expertise to make an impact. You need great leadership! The type of leadership that will deliver results. You’ll need a Chief Marketing Officer (CMO).
Small to mid-sized businesses that are short on time and resources are grabbing on to the idea of hiring a fractional CMO. This is a great solution to get immediate access to the marketing leadership you need to scale your business with a lower level of cost, commitment, and risk.
What is a fractional CMO, you ask?
A fractional CMO is typically brought in to establish or lead a company’s marketing function on a part-time or short-term consultative basis. Depending on your needs, you may work with your fractional CMO 10, 15, 20 hours a week. You reap the benefits of getting access to an experienced leader with in-depth marketing knowledge who knows how to get things done. Engagements are usually for six months or longer so that both parties have skin in the game.