The Most Vital Capabilities to Support Marketing Strategies According to CMOs

Gartner-Vital-Capabilities-Supporting-Marketing-Strategy-Oct2019

CMOs Double-Down on Digital Channels and Analytics. 

When queried about the capabilities considered most vital in supporting their marketing strategy over the next 18 months, about one-third (32%) of respondents chose market research and competitive insights as one of their top three (from a list of 10). Also topping the list was marketing analytics (32%) as another vital capability that CMOs are using to support their marketing strategy.

Continue Reading

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

0 Comments

Leave a Reply