Thought Leadership Category: Marketing Insights

Marketing Insights That You Can Apply To Grow Your Business

The Importance of Employer Branding in Attracting Top Talent

Brand communications are not just reserved for the marketing and public relations teams. In today’s competitive job market where companies are targeting the same talent pools, a solid employer branding strategy is critical to recruiting and retaining high-quality employees. HR professionals must think more like marketers to promote their company as a great place to work if they want to attract top talent. 

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